VIDDY: The World's Cutest 30 Minute DIY Pinhole Camera Kit


VIDDY, the world’s cutest do-it-yourself pinhole camera kit is launching to the public. It’s fun, educational, and takes less than 30 minutes to make! Introducing VIDDY, a screen printed, do-it-yourself pinhole camera kit designed by young London-based entrepreneur, Kelly Angood. The new model will be launched on crowd funding platform Kickstarter on July 28 and aims to raise £18,000 by September 8. The VIDDY kits will be available for £30, and come in 4 bold colours, Green, Black, Blue and Red. Once constructed VIDDY can take both medium format and 35mm film.



25 year old Angood began designing pinhole cameras in 2010 whilst studying at the University of Brighton. Last year she founded The Pop-Up Pinhole Company, under which she released her first pinhole camera kit, the critically acclaimed VIDERE, hailed by Fast Company CoDesign as “a celebration of vintage cameras, paper craft and medium format film photography in one”.

Angood developed VIDDY in response to feedback provided by an active and engaged community of VIDERE users. Injecting this feedback to the heart of the VIDDY’s design means it’s easy to construct, simple to use and has great potential to be used as a tool for education.

Each VIDDY is made from durable recycled card and whilst it has been entirely designed by Angood she has had some help on the manufacturing side from other likeminded independent British craftspeople. These manufacturers have decades of experience in the traditional processes used to create the kits, and the care and knowledge that they have brought to the project is reflected in the quality and aesthetic of the final product.

Initially, 80 VIDDY beta testing kits were produced and so far they have been tested across the world with everyone from school children to fashion photographers. Feedback so far has been overwhelmingly positive. Testers have suggested that it offers an improved user experience, particularly for younger audiences and is The Pop-Up Pinhole Companies best kit to date.

“A brilliant weekend daddy-daughter project and it taught her a thing or two about how real cameras work” - Pete & Octavia (12), VIDDY Beta tester, Berkeley, CA.

VIDDY has also been tested with groups of school children as young as 11 and aims to make learning fun. Constructing a camera by hand that can take real photographs, using the simplest method possible, transforms complex concepts into hands-on understanding. A range of lesson plans and teaching materials are currently being developed to be used alongside the VIDDY and will help to teach subjects as wide ranging as science, maths, history, art and design and engineering.

Money raised for the project will not only go towards manufacturing the kits, but also help to fund it’s further development as an educational aid for use in schools and colleges. VIDDY gives users the opportunity to reconnect with film photography and encourages learning but most importantly, it’s fun!
 
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