I have been meaning of changing my url for almost a couple of months now. It's not because I don't like the name because to be honest, I really love it. But since a lot of people are telling me recently that my blog's name is quite similar to everyone's favourite beauty blog Into The Gloss which is also a very favourite of mine, I have decided to take an action now while it's still early. Changing my blog's name is quite a hard decision to be honest but I have to do this because I want to make my own name in the world of beauty blogging. I don't want to be labeled as a copycat or whatever you call it. . . I mean, it's really annoying to be compared with anyone right?

This time instead of getting a URL that has the word "pretty", "blush", "cosmetics" . . . and other term that is related to beauty, I have decided to just use my own name and since this blog is where I post all the this I love, I opted to go with WHATKENNYHEARTS.COM. One of the main reason why I have decided to add my is because I want my readers to easily know who the person behind this blog is and the best way to do so is by adding my name on the URL. Aside from that, I also want to expand my brand since aside from beauty there are a lot of more stuff which I really like to talk about like photography, food, fashion and the list goes on and on and on and on . . . However, this blog will still be predominantly about beauty.

I hope that even though my blog's name is now different you guys will still continue to read and support my blog just like the way how you supported Into The Blush. From now on, you may now remove ITB on your bookmarks and change it to What Kenny Hearts.

image source: vogue.com